The baseline, as found
14 October 2026, the record as found
SponsorWhere the business stood when the engagement began ControllerThe frozen baselines and their sources OperatorHow long our core work takes today
The record holds 2 baselines: the retrospective financial baseline, frozen on 9 October 2026 and the as-found operational baseline, frozen on 8 October 2026.
Every result is written as change since baseline, with no causal claim. No change is shown until a baseline is frozen and the measures are taken again.
The first safe win: not yet committed. The record names none yet; it will sit outside the measured processes, so it moves no baseline it is later judged against.
Sponsor lens
Revenue and profit
Sponsor's attribution: not yet signed.
Measure 1 Revenue
Baseline: $76,200,000 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: $76,200,000 for the year 2025
The firm's annual financial statements, calendar years 2021 to 2025Measure 2 Gross margin
Baseline: 38.7 percent for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 38.7 percent for the year 2025
The firm's annual financial statements, calendar years 2021 to 2025
Cost and operational support
Sponsor's attribution: not yet signed.
Measure 3 Operating expense
Baseline: $64,100,000 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: $64,100,000 for the year 2025
The firm's annual financial statements, calendar years 2021 to 2025Measure 4 Headcount
Baseline: 380 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 380 for the year 2025
Year-end headcount from the payroll register, 2021 to 2025
Competitive advantage
Sponsor's attribution: not yet signed.
Measure 6 Customer count and churn
Its other value is under Risk and continuity.
Active clients
Baseline: 4,460 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 4,460 for the year 2025
Clients billed in the year, from the practice management system
Efficiency
Sponsor's attribution: not yet signed.
Measure 5 Revenue per employee
Baseline: $200,526 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: $200,526 for the year 2025Revenue divided by year-end headcount
The record links this measure to Revenue and profit.
The firm's annual financial statements, calendar years 2021 to 2025Measure 7 Cycle time
Audit report cycle time AI-touched
Baseline: 27.5 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 27.5 days for 28 September 2026 to 4 October 2026Practice management system timestamps for the 6 audit reports issued from 28 September to 4 October 2026, median days, read by the assessor in the first week
Practice management system timestamps, median days per engagementClient onboarding cycle time
Baseline: 14.0 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 14.0 days for 28 September 2026 to 4 October 2026Declared estimate by Peter Lindqvist, who leads finance and administration, of about two weeks from a prospective client's request to a signed engagement letter; the practice management system dates the letter but not the request
Practice management system timestamps, median days per engagementReturn preparation cycle time AI-touched
Baseline: 7.9 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 7.9 days for 28 September 2026 to 4 October 2026Practice management system timestamps for the 46 individual returns completed from 28 September to 4 October 2026, median days, read by the assessor in the first week
Practice management system timestamps, median days per engagement
Risk and continuity
Sponsor's attribution: not yet signed.
Measure 6 Customer count and churn
Its other value is under Competitive advantage.
Client churn
Baseline: 9.4 percent for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 9.4 percent for the year 2025
Clients billed in the prior year and not in the year, from the practice management system
Controller lens
Revenue and profit
Sponsor's attribution: not yet signed.
Measure 1 Revenue
Baseline: $76,200,000 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: $76,200,000 for the year 2025
The firm's annual financial statements, calendar years 2021 to 2025Measure 2 Gross margin
Baseline: 38.7 percent for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 38.7 percent for the year 2025
The firm's annual financial statements, calendar years 2021 to 2025
Cost and operational support
Sponsor's attribution: not yet signed.
Measure 3 Operating expense
Baseline: $64,100,000 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: $64,100,000 for the year 2025
The firm's annual financial statements, calendar years 2021 to 2025Measure 4 Headcount
Baseline: 380 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 380 for the year 2025
Year-end headcount from the payroll register, 2021 to 2025
Competitive advantage
Sponsor's attribution: not yet signed.
Measure 6 Customer count and churn
Its other value is under Risk and continuity.
Active clients
Baseline: 4,460 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 4,460 for the year 2025
Clients billed in the year, from the practice management system
Efficiency
Sponsor's attribution: not yet signed.
Measure 5 Revenue per employee
Baseline: $200,526 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: $200,526 for the year 2025Revenue divided by year-end headcount
The record links this measure to Revenue and profit.
The firm's annual financial statements, calendar years 2021 to 2025Measure 7 Cycle time
Audit report cycle time AI-touched
Baseline: 27.5 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 27.5 days for 28 September 2026 to 4 October 2026Practice management system timestamps for the 6 audit reports issued from 28 September to 4 October 2026, median days, read by the assessor in the first week
Practice management system timestamps, median days per engagementClient onboarding cycle time
Baseline: 14.0 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 14.0 days for 28 September 2026 to 4 October 2026Declared estimate by Peter Lindqvist, who leads finance and administration, of about two weeks from a prospective client's request to a signed engagement letter; the practice management system dates the letter but not the request
Practice management system timestamps, median days per engagementReturn preparation cycle time AI-touched
Baseline: 7.9 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 7.9 days for 28 September 2026 to 4 October 2026Practice management system timestamps for the 46 individual returns completed from 28 September to 4 October 2026, median days, read by the assessor in the first week
Practice management system timestamps, median days per engagement
Risk and continuity
Sponsor's attribution: not yet signed.
Measure 6 Customer count and churn
Its other value is under Competitive advantage.
Client churn
Baseline: 9.4 percent for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 9.4 percent for the year 2025
Clients billed in the prior year and not in the year, from the practice management system
Operator lens
Cost and operational support
Sponsor's attribution: not yet signed.
Measure 4 Headcount
Baseline: 380 for the year 2025. Frozen on 9 October 2026 in the retrospective financial baseline.
Latest value in the record: 380 for the year 2025
Year-end headcount from the payroll register, 2021 to 2025
Efficiency
Sponsor's attribution: not yet signed.
Measure 7 Cycle time
Audit report cycle time AI-touched
Baseline: 27.5 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 27.5 days for 28 September 2026 to 4 October 2026Practice management system timestamps for the 6 audit reports issued from 28 September to 4 October 2026, median days, read by the assessor in the first week
Practice management system timestamps, median days per engagementClient onboarding cycle time
Baseline: 14.0 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 14.0 days for 28 September 2026 to 4 October 2026Declared estimate by Peter Lindqvist, who leads finance and administration, of about two weeks from a prospective client's request to a signed engagement letter; the practice management system dates the letter but not the request
Practice management system timestamps, median days per engagementReturn preparation cycle time AI-touched
Baseline: 7.9 days for 28 September 2026 to 4 October 2026. Frozen on 8 October 2026 in the as-found operational baseline.
Latest value in the record: 7.9 days for 28 September 2026 to 4 October 2026Practice management system timestamps for the 46 individual returns completed from 28 September to 4 October 2026, median days, read by the assessor in the first week
Practice management system timestamps, median days per engagement
The baseline, at day ninety
12 January 2027, ninety days after as found, at the re-measurement
SponsorWhat changed since the baseline ControllerChange since baseline, measure by measure, with no causal claim OperatorHow long our core work takes now
The record holds no re-measurement yet. Nothing in it is dated after the as-found state of 14 October 2026, so this state draws no entry until entries dated on or before 12 January 2027 are recorded.
The baseline, one year ahead, projected
14 October 2027; every entry in this state is a projection
SponsorWhere the business is expected to stand in a year ControllerProjected measures and their assumptions OperatorHow long our core work is expected to take
The record holds no projection of what this view draws, so this state draws no entry. A projection enters the record with its assumptions, and only then is it drawn here.
Assumptions behind this projection
No projection is recorded, so no assumption stands behind one.